Manager, Social Media, House & Garden

Overview

In this role, you will lead House & Garden’s day-to-day social presence, shaping a distinctive, editorially-driven visual identity across platforms. You’ll collaborate with editorial and strategy teams to turn editorial content into engaging, platform-native storytelling and develop social franchises that grow our audience. You will own publishing, performance analysis, and content planning, turning insights into clear recommendations. The position offers a chance to influence how a premium lifestyle brand looks and feels online, while expanding reach and engagement in a dynamic media environment.

Pay / Benefits

• 25 days holiday (plus bank holidays)
• pension scheme
• Private healthcare
• Season ticket loans
• eye tests
• wellbeing tools and flexible hours

Responsibilities

• Own daily publishing, scheduling and optimisation across key platforms
• Report on performance by platform and content type, with actionable recommendations
• Develop content pillars and recurring social formats for consistent engagement
• Select, edit and adapt photography and video assets for different platforms
• Shape House & Garden’s visual identity with emphasis on photography and aesthetics
• Create social-first formats (Reels, TikToks, carousels, Stories)
• Collaborate with editors to identify high-potential stories for social
• Manage the social content calendar around editorial priorities and events
• Monitor trends and opportunities on new platforms relevant to the brand
• Generate ideas to grow followers, engagement, saves and shares via data-driven tweaks
• Use analytics to refine social strategy and test new formats

Key requirements

• Proven experience managing social media for a visual, editorial, lifestyle or premium brand
• Strong visual eye and understanding of photography and visual storytelling
• Track record of growing social audiences and engagement
• Solid knowledge of all social platforms and platform-specific content needs
• Confident in creating and editing social-first video and visual assets
• Proficient with Canva, Capcut and other content editing tools
• Excellent copywriting and editorial judgement
• Comfort with analytics and data-informed decision making
• Ability to develop content pillars and recurring formats that audiences engage with
• Highly organised, proactive self-starter managing multiple projects and deadlines
• Genuine passion for interiors, gardens and design

• visual storytelling
• editorial judgement
• data-driven
• Canva
• Capcut
• video and image editing

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