Outcomes Planning & Buying Manager

Overview

In this role you lead a specialist performance media team to drive measurable business outcomes across Search, Social, Programmatic, Addressable, and E‑commerce. You blend hands-on execution with leadership to optimize media investment and activation using data and real-time insights. You shape data‑driven media strategies that improve awareness, engagement, conversions, and ROI across the full funnel. This position offers impact through cross‑functional collaboration and continuous optimization in a fast‑evolving digital ecosystem.

Responsibilities

• Lead daily activities of the specialist team
• Plan and optimize campaigns across Search, Social, Programmatic, Addressable, and E‑commerce
• Apply technical problem‑solving to improve processes
• Develop data‑driven strategies to boost awareness, engagement, conversions, and ROI
• Analyze performance data and audience signals to optimise media investment
• Manage bidding, targeting, budget allocation, and programmatic buying
• Coordinate with stakeholders to ensure project delivery
• Iterate on performance across the funnel via testing and learning

Key requirements

• leadership
• collaboration
• communication
• data-driven media strategy
• audience insights and real-time analytics
• bidding and programmatic buying

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