Overview
In this role, you will lead influencer-driven campaigns that combine influencer and performance marketing to deliver measurable results for brands. You’ll act as a trusted advisor to both clients and creators, shaping end-to-end campaigns and cross-channel strategies. You’ll partner with internal teams to ensure KPIs, brand guidelines, and timelines are met while driving opportunities and thought leadership in the influencer space. This is a high-impact, cross-functional role focused on growth, client satisfaction, and the evolution of CJ’s influencer offerings.
Responsibilities
- Oversee campaign execution and team workload to ensure timely delivery
- Manage high-touch client relationships and articulate CJ’s value across influencer, social, and multi-channel efforts
- Lead client partnerships with clear KPIs, brand guidelines, and attainable strategy
- Conduct weekly client and agency calls to report progress and performance
- Coordinate with internal stakeholders and client teams on performance and needs
- Identify and pursue new brand–influencer investments aligned with goals and audience fit
- Stay updated on influencer industry channels and trends to inform campaigns
- Represent CJ through thought leadership and industry events
- Develop influencer and content strategies for seasonal and annual brand initiatives, including platform and budget recommendations, creative concepts, and posting frequency
- Provide project management across teams and ensure delivery against deadlines
- Benchmark and forecast campaigns to align pitches with data-driven goals
- Collaborate with Analysts and influencer managers on post-campaign analyses
Key requirements
- Extensive experience in influencer or social media marketing, ideally in an advertising agency
- Clear and effective communication with the ability to simplify complex results
- Strong leadership and ability to foster accountability within a team
- Proven ability to manage multiple tasks within deadlines and contribute to campaign formation
- Ability to work cross-functionally and build consensus
- Results-oriented with data-driven decision making
- Critical thinking, problem solving and data analytics experience for reporting and insights
- Strong client presentation skills
- Self-initiative and desire to continuously enhance skills
- Knowledge of influencer platforms such as CreatorIQ
- clear communicator
- leadership
- collaboration
- influencer marketing
- social media marketing
- data analytics
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