General Sales Manager

Company: Pendragon
Apply for the General Sales Manager
Location: Sunderland
Job Description:

Overview

As General Sales Manager, you will lead the new Omoda & Jaecoo Sunderland sales team, driving targets and delivering exceptional customer service. You’ll work with the Head of Business to coach and empower the team, shaping sales strategy and ensuring compliance and high CSI scores. The role combines leadership with hands-on selling and cross-functional collaboration to uphold brand standards. This is a growth-focused, impact-driven opportunity at a fast‑moving automotive retailer.

Pay / Benefits

  • 33 days annual leave
  • birthday day off
  • Salary Sacrifice car
  • volunteer day
  • long service milestones
  • tailored training and career growth opportunities

Responsibilities

  • Lead and coach the Sales Team to meet and exceed targets
  • Ensure high levels of customer service and top CSI scores for the dealership
  • Implement and monitor compliance with manufacturer standards and customer obligations
  • Adhere to FCA regulations and responsible lending/financial advice
  • Maintain a well-presented dealership and well-managed stock
  • Collaborate with Telesales and Retention Team to manage enquiries
  • Foster inspirational leadership and collaborative teamwork
  • Drive profitability while maintaining integrity and customer trust

Key requirements

  • impressive sales background in the automotive industry
  • exceptional communication and negotiation skills
  • inspirational leadership and ability to motivate a team
  • ability to work under high pressure and achieve targets
  • flexible, collaborative approach with cross-functional teams
  • commitment to fair customer treatment and regulatory learning
  • inspirational leadership
  • strong communication
  • negotiation
  • FCA regulations awareness
  • compliance with manufacturer standards
  • multi-channel sales coordination

…

Posted: September 30th, 2026