Product Marketing Manager, Scaled Growth, EUI

Overview

As part of TikTok’s Scaled Growth team in Europe, you will lead GTM and revenue growth for ad products via the agency ecosystem. You’ll partner with agency sales, agencies, and global product teams to accelerate product adoption and validate product-market fit. You’ll translate agency insights into scalable strategies, build adoption tracking, and influence cross-functional execution to unlock incremental ad revenue. This role offers high-impact, data-driven collaboration in a fast-growing environment with a clear focus on agency-driven growth.

Responsibilities

• Own go-to-market planning for key European ad products, driving adoption and incremental revenue via agency partners
• Develop deep understanding of agency ecosystems and translate insights into scalable GTM plans
• Create tracking mechanisms to monitor adoption, measure impact, and optimize performance
• Collaborate with Sales and cross-functional teams to ensure strategic alignment and execution excellence
• Bring market and ecosystem feedback into product positioning and GTM recommendations to improve product-market fit
• Provide dedicated product marketing support for priority agency accounts and develop scalable playbooks

Key requirements

• BA/BS or equivalent practical experience
• Extensive experience in media/digital advertising in product marketing, strategy, agency, or account management roles
• Proven track record in driving product adoption and GTM execution across marketing objectives
• Experience working cross-functionally with Sales, Product, and Operations
• Strong analytical, communication, and presentation skills
• Customer-oriented mindset with strong commercial acumen and ability to deliver against business goals
• Ability to thrive in ambiguity and adapt quickly to change

• strategic thinking
• influence and collaboration
• data-driven decision making
• media/digital advertising experience
• go-to-market strategy
• analytics and reporting

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