Marketing Manager

Overview

As Marketing Manager, you will localize and execute a global strategy, partnering with the Marketing Director to tailor plans for the local market and drive sales-aligned marketing. You’ll lead campaigns, events, and communications to grow the brand and generate leads, while ensuring brand consistency and measurable impact. This role sits at the crossroads of marketing and sales, shaping growth for a multinational audience. Join Technogym to help scale brand presence and business results in a dynamic, health-focused culture.

Pay / Benefits

• Competitive salary
• Annual bonus scheme
• On-site premium showroom and staff gym
• 25 days annual leave
• Private Medical Insurance
• Pension and Life Assurance

Responsibilities

• Define and lead segment go-to-market strategy aligned with HQ
• Collaborate with Sales Directors to design integrated plans driving leads, orders, and sales
• Oversee go-to-market marketing activities for brand consistency and results
• Develop marketing plan with mix of campaigns, initiatives, and events to hit targets
• Oversee sell-in and sell-out tools (events, email campaigns, web marketing) with measurable KPI impact
• Bring ideas and execution-focused collaboration across teams
• Execute segment marketing plan per sales/marketing feedback
• Organize local marketing events with suppliers
• Develop and deploy sell-in/sell-out tools to generate leads and sales
• Provide marketing cost reporting and ROI analysis
• Support Inside Sales in lead-generation campaigns and customer loyalty
• Collaborate across marketing for cross-segment events and brand moments
• Manage purchase requisitions and orders for segment activities

Key requirements

• 6+ years’ experience in similar roles in fast-paced multinational environments
• Degree in Marketing, Communication, Business Administration, or related field
• Strategic thinking to drive execution of the organizational strategy
• Experience in brand positioning and identity development
• Strong leadership and team management skills
• Expertise in marketing strategies, lead generation techniques, and project management
• Excellent communication, presentation, and interpersonal skills; fluent in English
• Proficiency in market analysis, customer insights, and data-driven strategy
• Experience in cross-functional project management with product, sales, and other departments

• strong relationship and people-management abilities
• empathetic and engaging leadership
• proactive and ethical in approach
• marketing strategy
• lead generation
• project management

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