Senior Brand Manager

Overview

In this Senior Brand Manager role at Kraft Heinz UKI, you will own the category’s growth from insight to in-market execution. You will collaborate across functions and agencies to deliver breakthrough innovation and drive brand equity for the Heinz portfolio. You will manage end-to-end campaigns and media plans, ensuring strong in-market performance and financial discipline. This position offers exposure to senior stakeholders, a fast-paced, collaborative culture, and opportunities to shape category strategy.

Pay / Benefits

• career development pathway
• pay-for-performance
• hybrid working
• parential leave benefits
• nursery scheme
• employee product discount

Responsibilities

• Develop consumer insights to drive brand equity through communication and innovation projects
• Collaborate with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain
• Create and deliver breakthrough innovation end-to-end aligned with long-term strategy
• Project manage innovation and renovation initiatives with cross-category collaboration for timely execution
• Own the media plan and campaign execution, coordinating with agencies to deliver outstanding work
• Ensure strong in-market execution and commercial rigor in partnership with the category team

Key requirements

• Strong ability to derive insights from consumer understanding and identify needs, trends, and dynamics
• Proven experience in end-to-end innovation projects with cross-functional and external partners
• Experience in developing and managing communication plans from creative to media; agency coordination
• PR plan experience is a plus
• Strong commercial and P&L understanding
• Fluency in English
• Bachelor’s degree, Master’s degree preferred

• Communication skills
• Strategic thinking
• Creative mindset
• Brand management
• Media planning
• Project management

…