Digital Marketing Manager

Overview

In this role you will lead digital growth for The Original Tour, shaping online campaigns and partnerships to maximize ROI. You will work within Operations to align digital strategy with commercial goals, optimize website and app performance, and enhance the customer journey through data-driven decisions. You’ll manage agency relationships, paid media, and content strategies to drive engagement and bookings. This is a hands-on role focused on cross-channel digital experiences and revenue growth. You will be at the forefront of merchandising and conversion improvements, using data to steer experimentation and personalization.

Responsibilities

• Lead relationships with digital marketing and web agency partners to deliver high performing campaigns and maximise ROI
• Develop and execute digital marketing strategies aligned with business objectives, commercial priorities and seasonal demands
• Manage and optimise paid media budgets including PPC, paid social, display, retargeting and affiliate marketing
• Monitor, analyse and report on the performance of all digital channels providing actionable insights and recommendations
• Act as the internal expert for the Ventrata platform identifying opportunities to improve merchandising, upselling, cross-selling and booking flows
• Lead the continuous improvement of website and mobile app UX/UI working with agencies and developers to enhance customer experience and conversion
• Manage website content, product presentation, brand standards and digital customer journeys across all online platforms
• Collaborate with the Commercial and Product teams to deliver innovative digital experiences, new products and cross-channel journeys
• Develop and manage the organic social media strategy across key platforms to drive engagement, brand awareness and respond to trends proactively

Key requirements

• At least 3 years digital marketing experience ideally within tourism, attractions, hospitality, transport or e-commerce
• Strong experience with GA4, Google Ads, Meta Business Manager, paid media and performance marketing
• A solid understanding of technical SEO and AI search optimisation
• Experience managing agencies, websites and digital development projects
• Strong analytical skills with the ability to turn data into actionable insights
• Experience developing social media and content strategies

• analytical mindset
• cross-functional collaboration
• data-driven decision making
• GA4
• Google Ads
• Meta Business Manager

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