General Manager Retail The Gibson Garage London

Overview

In this role you will lead the Gibson Garage London’s operations, sales, and team performance to deliver exceptional customer experiences and profitable outcomes. You collaborate with cross-functional teams to plan around market trends and seasons, while upholding Gibson’s mission and values. You will drive performance, coaching a high-performing team and ensuring brand standards across the retail experience. This is an opportunity to shape premium retail execution for a world-renowned guitar brand in a dynamic, consumer-focused setting.

Responsibilities

• Oversee daily operations of the Gibson Garage London, aligning team performance with standards and KPIs
• Hire, develop, train, and coach Garage staff to deliver exceptional customer experiences
• Monitor market trends, seasonal influences, product launches, events, and retail dynamics
• Drive sales to meet or exceed revenue targets and KPI metrics
• Manage P&L with focus on expenses, margins, and financial accountability
• Collaborate with DTC Director and cross-functional teams on promotions, events, and initiatives
• Enforce visual merchandising standards, inventory accuracy, and operational excellence
• Uphold Gibson and Garage brand standards, including store presentation and customer engagement
• Resolve escalated customer issues ensuring satisfaction and brand integrity
• Promote safety culture and adhere to safety rules and SMS

Key requirements

• Strong leadership to inspire and develop high-performing teams
• Solid business acumen with ability to interpret financial data and manage a P&L
• Operational excellence in scheduling, inventory, merchandising, and retail systems
• Ability to analyze market trends and adapt to seasonal changes
• Problem-solving and decision-making under pressure
• Excellent time-management and prioritization in a fast-paced environment
• Strong interpersonal skills for cross-team collaboration
• Outstanding verbal and written communication
• Proficiency in MS Office; familiarity with Shopify POS is desirable

• Inspirational leadership
• Communication and collaboration
• Customer-centric mindset
• MS Office (Word, Excel, PowerPoint)
• Shopify POS (desirable)
• Retail systems knowledge

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