Business Director – Moshi (Carwow Creative Agency)

Overview

As Business Director for Moshi, you will lead commercial growth and strategic positioning of Carwow’s in-house creative agency serving OEM partners. You’ll bridge commercial, creative and production teams to deliver scalable, high-impact content and partnerships across markets. You’ll own revenue, client relationships, and operating models to ensure profitable, long-term collaborations with OEMs. This role combines strategic leadership with hands-on execution in a fast-paced, cross-market environment. You’ll shape Moshi’s growth trajectory and deliver measurable value for partners and Carwow.

Pay / Benefits

• Competitive comp package
• 28 days’ holiday plus bank holidays (35 with length of service)
• Employee-friendly share options
• Pension scheme via Royal London – up to 5% company contribution
• Vitality private healthcare insurance
• Life Assurance – 4x annual salary

Responsibilities

• Own Moshi’s revenue performance across all markets and identify new opportunities in creative campaigns, always-on content, product launches, and strategic partnerships
• Lead senior OEM relationships and position Moshi as a strategic partner; manage brief development, creative solutioning, proposals, and pitches
• Develop and manage a robust Moshi pipeline across markets; collaborate with Carwow commercial teams to expand existing partnerships and convert opportunities into repeat engagements
• Establish scalable delivery processes, improve resource planning and project workflows, and ensure delivery quality, timelines, and margins
• Build and develop Moshi’s client services and delivery teams; define operating structure and foster a high-performance culture focused on accountability, quality, and commercial outcomes

Key requirements

• Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
• Proven track record of driving revenue growth and managing senior client relationships
• Strong understanding of brand and performance marketing, content and creative production, and automotive/OEM marketing (preferred)
• Experience building pipelines, leading pitches and converting strategic partnerships
• Strong commercial acumen with ability to balance creativity and profitability
• Experience across multiple markets and cross-functional teams

• Commercially driven and outcome-focused
• Credible at senior stakeholder level
• Strategic thinker with hands-on execution capability
• Brand and performance marketing
• Content and creative production
• Product launches and partnerships

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