Principal Product Designer-Onboarding

Overview

In this Principal/Staff Product Designer role, you will own growth design across the customer lifecycle, shaping acquisition, activation, engagement, monetization, and retention. You’ll work at the intersection of strategy, experimentation, and systems thinking to identify and scale growth opportunities with Product, Engineering, Data, and Marketing. Expect to influence design quality, contribute to the design system, and mentor peers in a fast-paced fintech environment that supports small businesses. This is a high-impact, cross-functional leadership role focused on delivering measurable business outcomes and a scalable design practice.

Pay / Benefits

• Flexible working hours
• GymPass wellness benefits
• Extended parental leave options
• Cycle-to-Work Scheme
• Health and Life Insurance
• Pension Scheme

Responsibilities

• Own and drive design strategy for growth initiatives across web and product surfaces
• Lead end-to-end design for complex growth problems from discovery to delivery
• Partner with Product Managers, Engineers, Data Scientists, and Growth Marketers to define hypotheses, experiments, and success metrics
• Translate insights from data, user research, and experimentation into clear design direction and impactful solutions
• Design and refine onboarding, activation flows, pricing and packaging, upsell/cross-sell experiences, and lifecycle touchpoints
• Balance rapid experimentation with high-quality, scalable design solutions
• Influence product and growth strategy through strong design thinking and storytelling
• Contribute to and evolve Teya’s design system to support speed and consistency at scale
• Mentor and coach other designers, raising the overall design maturity of the organization
• Act as a design leader without formal people management—setting standards, shaping culture, and leading by example

Key requirements

• 8+ years of product design experience with growth, experimentation, or funnel optimization
• Proven track record of designing products with measurable business impact (activation, conversion, retention, revenue)
• Strong understanding of experimentation frameworks, metrics, and data-informed decision-making
• Exceptional craft across interaction design, UX, and visual design
• Ability to simplify complex problems and communicate clearly with cross-functional partners
• Experience in fast-paced, product-led environments (fintech experience a plus)
• Comfort operating at both strategic and hands-on levels
• Strong leadership and influence skills with a collaborative and pragmatic mindset

• collaborative mindset
• storytelling and communication
• leadership without formal authority
• experimentation frameworks
• metrics-driven decision making
• design system contributions

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