Senior Marketing Manager, Demand Generation Campaigns

Overview

In this role you will design and lead global demand generation campaigns to accelerate customer acquisition, lead generation and pipeline growth. You’ll partner with the Global Head of Marketing and the B2B Marketing team to shape strategies and orchestrate multi-channel campaigns across regions. You’ll balance product-led and sector-led priorities, driving measurable commercial impact and continuous improvement. This is a cross-functional, senior role focused on scalable, insight-led marketing that supports revenue growth and strategic objectives.

Pay / Benefits

• generous annual leave
• medical cover
• inclusive parental leave packages
• subsidised gym memberships
• opportunities to give back to the community
• hybrid work model with onsite requirement 50% of the time (role-dependent)

Responsibilities

• Develop and lead the global demand generation campaign strategy for customer acquisition, lead generation and pipeline growth
• Lead and develop a high-performing Demand Generation Campaigns team with a collaborative, accountable culture
• Define campaign planning/frameworks, governance, and operating rhythms for scalable delivery
• Align campaign priorities with business objectives and go-to-market strategies
• Establish campaign success metrics tied to commercial performance
• Design integrated, multi-channel campaign plans aligned with audience priorities
• Translate priorities into clear briefs, messaging frameworks and execution plans
• Coordinate orchestration across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external agencies
• Define objectives, channel strategies, timelines and delivery priorities
• Ensure consistent customer experiences across touchpoints with regional adaptability
• Identify risks, dependencies, and resource requirements for delivery
• Define critical metrics and reporting frameworks to measure marketing impact
• Drive continuous improvement through reviews, experimentation and performance analysis
• Maintain campaign governance and global calendar; ensure consistency across products, audiences and regions
• Champion integrated ways of working to improve effectiveness and efficiency
• Collaborate with Strategy & Planning, Demand Generation Programmes, Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology, B2B Sales, Product/Tech, Editorial and subject matter experts

Key requirements

• Significant experience leading B2B demand generation or revenue marketing in a complex organisation
• Proven track record delivering integrated, multi-channel campaigns with measurable outcomes
• Experience developing campaigns across multiple audiences, products and markets
• Experience coordinating campaign execution across specialist functions and agencies
• Strong understanding of campaign planning, audience segmentation, and customer journey design
• Experience establishing governance and planning rhythms for marketing
• Strong commercial acumen linking marketing investment to pipeline and revenue
• Experience leading and developing high-performing marketing teams in a matrix environment
• Strong analytical skills with data-driven optimisation and reporting
• Excellent partner management, communication and influencing skills; ability to align senior stakeholders
• Experience operating effectively in a complex matrix organisation

• Commercially minded
• Collaborative and influential
• Excellent communicator
• Campaign planning and governance
• Multi-channel campaign design and execution
• Audience segmentation and customer journey design

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