VANRATH are recruiting a Head of Marketing for an established and growing Group operating across media, print, digital and creative services, with 10+ brands across the business.
This is a newly created senior marketing opportunity, offering the chance to take full ownership of the Group’s marketing strategy and drive measurable growth across digital, eCommerce, brand, content and subscriptions.
Working closely with Commercial, Editorial and Digital teams, you will lead the marketing function while remaining hands-on across campaigns, digital activity, website, SEO, eCommerce and audience growth.
The Role
Take ownership of the overall marketing strategy across the Group
Develop and deliver marketing campaigns across multiple brands
Drive growth in online sales, subscriptions and digital revenue
Lead digital marketing across SEO, PPC, email, social and website activity
Manage and optimise websites and eCommerce platforms
Develop strategies to improve customer acquisition, conversion and retention
Lead brand development, content, campaigns and events
Work closely with Commercial, Editorial and Digital teams
Analyse marketing performance and use data to improve ROI
Identify new opportunities to increase brand awareness and commercial performance
Manage external agencies, suppliers and marketing partners where required
The Person
3+ years’ experience in a senior Marketing, Digital Marketing or eCommerce position
Proven track record of growing online sales, subscriptions or digital revenue
Strong understanding of eCommerce, digital customer journeys and conversion optimisation
Experience across SEO, Google Ads, GA4, email marketing and website management
Strong commercial awareness with the ability to interpret marketing data
Excellent communication and stakeholder management skills
Highly organised, analytical and commercially focused
Experience managing multiple brands or business areas would be advantageous
What’s on Offer
Competitive salary and benefits package
Hybrid working
Senior leadership position with ownership of the marketing strategy
Opportunity to shape marketing across 10+ brands
Strong scope to influence online sales, subscriptions and digital growth
Career development within a growing Group
Next Steps
To apply, please submit your CV via the link provided.
Skills:Marketing Manager Ecommerce Manager Marketing Digital Marketing Brand Manager
Benefits:Work From Home Hybrid Bonus Paid Training Progression
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