Senior New Business Manager

Overview

As Senior New Business Manager, you drive growth by owning high-value opportunities end-to-end and shaping how we respond to win new business. You will define narratives, positioning and integrated solutions across strategy, operations, creative and production. You’ll lead senior stakeholder alignment, craft compelling client stories, and push innovative pitches that differentiate WPP Production. This role blends creative thinking with commercial insight in a global, hybrid environment.

Pay / Benefits

• hybrid working model
• global career opportunities
• collaborative culture

Responsibilities

• Lead high-value opportunities end-to-end from brief to submission and presentation
• Define the pitch narrative and cohesive storytelling
• Design client solutions with operating models and value propositions
• Translate inputs into clear, structured client responses
• Develop high-impact written content (pitch decks, RFI/RFPs, presentations)
• Present and support client-facing sessions and credentials meetings
• Align senior stakeholders around a single cohesive response
• Build relationships across WPP Production, WPP OpCos and partners
• Ensure outputs are strategically strong, differentiated, and consistent
• Collaborate with WPP agencies on integrated, multi-disciplinary opportunities
• Contribute to commercial strategy, including pricing narrative and value framing
• Monitor competitors and industry trends to maintain competitive positioning
• Identify opportunities to improve and innovate pitch delivery
• Mentor and support New Business Managers and Executives

Key requirements

• 7+ years’ experience in a new business or client growth role within a creative, production or agency environment
• Exceptional writing and storytelling skills with ability to craft persuasive narratives from complex inputs
• Strong strategic thinking to translate client challenges into structured solutions
• Proven experience leading complex pitch or proposal processes end-to-end
• Confident communicator with experience presenting to senior stakeholders
• Highly organized with ability to manage multiple opportunities and large volumes of content
• Strong commercial capability with experience shaping proposals and pricing approaches
• Proactive and solutions-oriented with ownership mindset
• Collaborative, able to align multiple stakeholders into a single response
• Strong understanding of the advertising production landscape and broader marketing ecosystem
• Curious and engaged with interest in innovation and evolving content/production landscape
• Strong working knowledge of PowerPoint, Word and Excel with good presentation skills

• writing and storytelling
• strategic thinking
• proactive problem-solving
• PowerPoint
• Word
• Excel

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