Location: Europe – Europe-based candidates only | Employment: Full-Time | Travel: Regular travel across European markets
The role in one line: Build Alliance’s European business through your existing network, proactive market development, account growth, partnerships and franchise acquisition – not by waiting for inbound leads.
The Opportunity
Alliance Recruitment Agency is looking for a senior, commercially driven Business Development leader to build and grow our European business.
This is a hands-on, market-facing role for someone who understands the European recruitment and HR-services ecosystem, has an established network of business decision-makers, and can independently create, develop and convert commercial opportunities.
We are not looking for someone who waits for inbound leads. We are looking for someone who can leverage existing relationships, build new ones, grow client accounts, develop partnerships, identify market opportunities and create sustainable revenue for Alliance.
An important part of this role is the ability to identify, qualify and sell Alliance franchise opportunities across Europe to suitable entrepreneurs, recruitment professionals, staffing-business owners and investors.
About Alliance Recruitment Agency
Alliance provides recruitment and workforce solutions across permanent recruitment, contract and temporary staffing, executive search, RPO, international talent sourcing and IT staffing, serving organisations across multiple industries and geographies.
Alliance also operates a franchise model designed around recruitment and related technology, digital and AI workforce opportunities, supporting international expansion through multiple commercial models.
Your Mission
Build Alliance’s European commercial presence by combining:
The expectation is simple: Find the opportunity. Open the door. Build the relationship. Create the commercial proposition. Close and grow the business.
Key Responsibilities
- 1. European Market Development
Develop and execute Alliance’s business-development strategy across priority European markets.
Identify target industries, companies, decision-makers and emerging opportunities.
Build Alliance’s presence within the European recruitment, staffing and HR ecosystem.
- 2. Business Development & Revenue Growth
Generate opportunities through your own network, referrals, introductions, industry events, partnerships, targeted outreach and market intelligence.
Develop relationships with organisations requiring recruitment and workforce solutions.
Create opportunities across permanent hiring, contract staffing, executive search, RPO, international recruitment, IT staffing and related workforce solutions.
Grow repeat business, account value, cross-sell and upsell opportunities.
- 3. Relationship & Network Development
Use your existing European network as a commercial advantage while continuously expanding it.
- 4. Franchise Business Development
Identify, qualify and convert suitable European franchise prospects through your network, market outreach, events, referrals and business communities.
Target recruitment professionals, staffing-business owners, HR professionals, entrepreneurs, agency owners and investors.
Understand each prospect’s market, experience, commercial objectives and expansion ambitions.
Present the appropriate Alliance franchise proposition and explain the relevant business model, support structure, territory options and available service opportunities.
Own the prospect journey from initial conversation through qualification, franchise presentation, commercial discussion, negotiation, closure and handover.
Build a qualified franchise pipeline and help expand Alliance’s franchise footprint across Europe.
This is not an administrative franchise-support role. It is a commercial franchise-acquisition responsibility.
- 5. Account Growth
Identify additional hiring requirements, business units and geographies within existing relationships.
Introduce relevant Alliance services as client needs evolve.
Develop long-term relationships that generate recurring business.
- 6. Strategic Partnerships
Build relationships with recruitment agencies, staffing companies, HR consultancies, RPO/MSP ecosystem players, technology/business networks, industry associations and referral partners.
Develop partnerships capable of generating recurring opportunities for Alliance.
- 7. Consultative Solution Selling
Understand the client’s workforce challenge and position the right solution rather than simply selling recruitment services.
- 8. Commercial Ownership
Work with Alliance’s recruitment and delivery teams to ensure commercial commitments are successfully delivered.
Track hiring trends, talent shortages, industry developments and competitor activity.
Identify markets and sectors with strong recruitment or workforce demand.
Identify potential franchise markets and partner opportunities.
What We Are Looking For
- 8–12+ years of B2B business development, sales, client partnership or commercial experience.
- Strong background in recruitment, staffing, executive search, RPO, HR services, workforce solutions or closely related B2B services.
- Currently based in Europe.
- An active and demonstrable European professional network.
- Proven record of personally developing and growing business.
- Strong relationships with senior HR, Talent Acquisition, C-suite and business decision-makers.
- Experience across new opportunities, account growth, referrals and partnerships.
- Strong consultative selling, negotiation and commercial skills.
- Comfortable with proactive prospecting and creating business without depending on inbound leads.
- Comfortable presenting and selling a business / franchise opportunity, not only a service.
- Entrepreneurial, self-driven and comfortable working independently.
- Willingness to travel across Europe.
- Additional European language capability is an advantage.
The Non-Negotiable
- We want someone who can credibly demonstrate:
- Which European markets you know.
- Which industries and buyer groups you understand.
- How you built your network.
- What business you have personally generated or expanded.
- How you create opportunities when there are no inbound leads.
- How you would build Alliance’s client and franchise business across Europe.
- No confidential client information or private contact lists are required. We want to understand the quality of your relationships, commercial credibility and ability to create revenue.
This Role Is Not For You If
- You depend primarily on inbound leads.
- Your pipeline has historically been supplied almost entirely by marketing or SDR teams.
- You have mainly managed accounts without personally developing business.
- You are uncomfortable with networking, direct prospecting or senior-level conversations.
- You want a purely managerial role without personal commercial ownership.
- You are uncomfortable selling a franchise / business opportunity alongside recruitment services.
How Success Will Be Measured
- European Revenue Growth
- Existing Account Growth
- Self-Generated Business
- New Client Opportunities
- Cross-Sell / Upsell
- Strategic Partnerships
- Franchise Opportunities Generated & Converted
- European Franchise Network Growth
- Qualified Pipeline
- Strength of Senior European Relationships
The Person We Want
You are a European market builder, not simply a salesperson.
You know how European businesses buy. You know how to reach decision-makers. You have relationships you can activate. You are comfortable creating opportunities from scratch. You can sell a recruitment solution to a CHRO, build a partnership with a staffing company, expand an existing client relationship—and sit across the table from an entrepreneur and confidently present Alliance as a potential business opportunity.
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