Business Development Director, Heritage & Cultural Attractions
London (hybrid) · £80,000 base + Bonus
I’m working with a fast‑growing commercial platform provider serving attractions, entertainment and passenger transport – think ticketing, memberships, donations and ancillary revenue rolled into one system. Backed by two family offices, they’ve grown revenue around 40% year‑on‑year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.
This role is a door opener where you will bring in the CEO from meeting 2 and work as a team to through the process.
The role in brief
This is named‑account, consultative sales into museums, large multi‑activity attractions and multi‑site cultural portfolios – long cycles (6-18 months), formal procurement, and buying committees across commercial, membership, IT and finance. There’s no SDR layer: you’ll be spotting signals, writing your own outreach, running the meetings and closing the deals yourself, backed by a pre‑sales engineer, a bid manager and founders who get involved on the biggest accounts.
You’ll also get real signal support – a bespoke tool flags tenders, leadership changes and capital projects across your target accounts, and marketing runs programmes to warm the ground before you make contact.
What they are looking for
- Essential – you already know this sector and its people. You can name, today, twenty organisations on a list of UK attractions where you could get a meeting through someone you already know.
- Essential – deals you created. Opportunities won where no RFP existed at first contact.
- Essential – complex B2B platform sales. Long cycles, multi‑stakeholder committees, six‑figure deals.
- Valuable – replacement selling. You have displaced entrenched legacy systems and know the status quo is the real competitor.
- Valuable – procurement fluency. Public‑sector, charity or council tendering experience is a genuine asset.
- Rates depend on experience and client requirements
A brilliant enterprise seller with no attractions network would spend a year building what they are hiring you to already have. They would rather have the network and teach the platform.
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