Business Development Director – Lettings – East Midlands

Company: Rayner Personnel LTD
Apply for the Business Development Director – Lettings – East Midlands
Location: East Midlands
Job Description:

Business Development Director – Lettings – East Midlands

  • Commercial focused Lettings Business Development Director
  • Salary: £45,000-£55,000 basic OTE: £65,000-£75,000 (uncapped)
  • This is not a traditional branch management role

Location: Office-based

Salary: £45,000-£55,000 basic

OTE: £65,000-£75,000 (uncapped)

The Opportunity

This is not a traditional branch management role.

We’re looking for a commercially driven Lettings Business Development Director to take ownership of branch growth, with a clear focus on winning new business, growing the landlord portfolio and increasing revenue.

You’ll lead the local team, but your focus will be commercial: generating opportunities, winning instructions, building relationships and increasing market share.

This is a hands-on, market-facing role for someone who enjoys winning business rather than simply managing an existing portfolio.

Key Responsibilities

New Business & Growth

  • Own new business generation and commercial growth within the branch.
  • Win new landlord instructions through valuations, networking, referrals and self-generated opportunities.
  • Build and manage a strong pipeline of prospective landlords.
  • Lead the full new business process from prospecting through to signed instruction.
  • Grow local market share and identify opportunities to win larger landlords and portfolios.

Commercial Performance

  • Own branch revenue and new business targets.
  • Increase revenue through new instructions, fee growth and additional services.
  • Identify upsell and cross-sell opportunities across the existing portfolio.
  • Monitor pipeline, conversion and performance to maximise commercial results.

Team Leadership

  • Lead, coach and develop a commercially focused branch team.
  • Set clear expectations around activity, pipeline, conversion and results.
  • Lead from the front and role-model proactive business development.
  • Recruit and develop high-performing people as the branch grows.

Relationships & Market Presence

  • Build long-term relationships with landlords, investors and local property professionals.
  • Become a visible and well-connected presence within the local market.
  • Protect existing relationships while identifying opportunities to grow landlord portfolios and reduce churn.

What We’re Looking For

We’re looking for a commercially ambitious lettings professional with a genuine appetite for winning new business.

Key attributes:

  • Proven ability to win new lettings business and grow landlord portfolios.
  • Strong self-generated business development skills.
  • Commercial mindset with a focus on revenue and market share.
  • Strong local property network and relationship-building skills.
  • Experience managing a pipeline and working to commercial targets.
  • Previous team leadership or people management experience.
  • Proactive, energetic and entrepreneurial approach.
  • Good understanding of branch P&L and commercial performance.

Why This Role?

This is an opportunity to genuinely own the growth of a branch.

You’ll have the autonomy to win business, build relationships, increase market share and directly impact revenue – with the backing of a growing, technology-led business.

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Posted: October 1st, 2026