General Sales Manager

Company: theo
Apply for the General Sales Manager
Location: Elmbridge
Job Description:

Are you an experienced automotive Sales Executive looking to take the next step into management? Or are you already working as a Sales Manager, Sales Controller, Transaction Manager or Business Manager and looking for your next challenge? Our client — a successful, fast-paced prestige main dealer in Walton — is looking for a driven, commercially minded Sales Manager to lead their sales team, maximise opportunities and drive strong results across the department. This role would suit someone with a proven background in automotive sales who understands how to convert enquiries, build rapport, close deals and get the best out of a sales team.

Salary: £40,000 – £45,000 OTE £64,000 – £72,000

Hours: Monday-Friday 9am-6pm, Saturdays 9am – 5pm, 1 in 2 Sundays 10am-4pm with a day off during the week

Why you’ll love this role

  • Company Car
  • No Weekends!
  • Join a respected prestige main dealership
  • Lead, coach and motivate a successful sales team
  • Strong earning potential with a £70,000 OTE
  • Take ownership of sales performance and profitability
  • Opportunity for an experienced Sales Executive to step into management
  • Genuine influence over the performance and growth of the department

What you’ll be doing

  • Leading the sales team and driving performance against monthly targets
  • Coaching Sales Executives on enquiry handling, appointments, test drives and closing techniques
  • Maximising every sales opportunity across new and used vehicles
  • Supporting the team with deal structuring, negotiations and closing sales
  • Monitoring leads, enquiries, appointments and conversion rates
  • Driving finance, insurance and additional product penetration
  • Ensuring strong profit retention across every deal
  • Managing individual and team KPIs and providing regular performance feedback
  • Maintaining high levels of showroom activity and customer follow-up
  • Monitoring stock, vehicle ageing and used car performance
  • Ensuring every customer receives a professional, engaging and high-quality sales experience
  • Working closely with senior management to achieve volume and profitability targets

What we’re looking for

  • Previous automotive Sales Manager, Sales Controller, Transaction Manager or Business Manager experience OR an experienced Sales Executive ready to step up
  • Strong track record in automotive sales
  • Confident closing deals and negotiating with customers
  • Excellent understanding of the full vehicle sales process
  • Strong knowledge of finance products and additional revenue opportunities
  • Proven ability to achieve and exceed sales targets
  • Natural leadership skills with the ability to motivate and develop others
  • Commercially minded with a strong focus on profit and performance
  • Excellent communication and customer service skills
  • Full UK Driving Licence

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Posted: October 1st, 2026