An exciting opportunity to help shape the social presence of an ambitious automotive brand launching and growing in the UK market.
- Job title: Automotive Social & Content Specialist
- Location: London, UK /Fully On-Site
- Job Type: Full-time, Permanent
- Salary: Up to £50,000
The Opportunity
We are recruiting on behalf of an ambitious automotive brand looking for a creative and hands-on Social & Content Specialist to help build its UK social presence from the ground up.
This is more than a social media management role. You’ll combine strategy, content creation, community engagement and creator partnerships, helping define how the brand connects with UK audiences.
Key Responsibilities
- Own and manage organic social channels across Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Develop and execute social media and content strategies aligned with the brand.
- Create engaging Reels, TikToks, short-form video, photography, Stories and behind-the-scenes content.
- Capture content at vehicle launches, events and partnerships.
- Adapt global content for UK audiences and maintain a consistent brand voice and visual identity.
- Identify and manage creator and influencer partnerships, from briefing through to delivery.
- Build and engage the online community, managing comments, DMs and user-generated content.
- Work closely with PR, events, digital, retail marketing, brand teams and creative agencies.
- Monitor social trends, cultural moments and platform developments to identify new opportunities.
- Analyse social performance, produce reports and use insights to optimise future content.
About You
- 3-5 years’ experience in social media, content marketing or digital marketing within the automotive sector
- Experience creating social-first content for automotive, lifestyle, technology or consumer brands.
- Strong knowledge of Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Excellent copywriting, storytelling and visual judgement.
- Hands-on experience with content creation, photography and/or videography.
- Experience working with creators/influencers is highly desirable.
- Comfortable using tools such as Adobe Creative Suite, Premiere Pro, CapCut or Canva.
- Experience with Meta Business Suite, GA4 or social analytics platforms is advantageous.
- Familiarity with AI tools such as ChatGPT for content planning and creative development.
- Creative, proactive and commercially minded, with the ability to balance strategy with hands-on execution.
Why This Role?
You’ll have the opportunity to help build a new automotive brand’s UK identity from the ground up, with genuine ownership to experiment, create and shape its social presence.
Please Note: Due to the specific requirements of this role, only candidates with strong automotive sector experience and relevant experience aligned with the position will be considered.
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