Product Strategy and Operations Manager, Scaled Growth, EMEA

Overview

As Product Strategy and Operations Manager, you lead GTM and adoption for TikTok’s ads products across Europe and Metap regions, focusing on agency and channel sales partners. You shape regional product strategy, drive revenue growth, and partner with sales, product, and leadership to accelerate adoption through agencies. You’ll translate data insights into scalable playbooks and initiatives that unlock incremental ad revenue. This role sits in the Scaled Growth Team, offering high-impact collaboration and rapid problem-solving in a dynamic market.

Responsibilities

• Shape agency growth strategies using data-driven analysis and partner with Product to set priorities
• Lead regional GTM strategy and execution for key ads products to boost adoption and revenue through agency partners
• Drive end-to-end execution with structured operating plans and cross-functional alignment
• Own the regional analytics framework, defining KPIs, dashboards, and reporting cadences
• Conduct deep-dive analyses on priority agencies, advertisers, and industries to identify growth opportunities
• Partner with Agency Sales, Product, and leadership to implement scalable playbooks for agencies and advertisers
• Serve as a bridge between strategy and execution to ensure delivery against business goals
• Provide performance management and periodic business reviews against regional goals

Key requirements

• BA/BS degree or above, or equivalent practical experience
• Extensive experience in media, digital advertising, or related industries in Product Marketing, Strategy, Agency, Account Management, or similar client-facing roles
• Experience driving product adoption and GTM execution across marketing objectives
• Experience working cross-functionally with Sales, Product, and Operations teams
• Strong analytical, communication, and presentation skills
• Customer-oriented mindset with strong commercial acumen and track record of delivering business goals
• Ability to thrive in ambiguity and adapt quickly to change
• Strong understanding of European advertising market and agency ecosystem (preferred)
• Experience leading complex cross-functional projects in fast-paced environments (preferred)

• communication
• influence
• commercial acumen
• data analysis
• KPI definition and dashboards
• reporting and analytics workflows

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