Salesforce & GTM Systems Specialist

Overview

In this role you will design, build and optimize the Salesforce-enabled GTM backbone for Wise Business, collaborating with Sales, RevOps, Marketing and Analytics to accelerate a high-velocity sales engine. You’ll own cross-functional tooling, implement scalable processes, and drive end-to-end initiatives from scoping to rollout. This position offers visibility and impact in a fast-growing fintech environment, with a focus on enabling a world-class, data-driven go-to-market. You will work with global teams from Wise Business while based in London.

Responsibilities

• Design, build and maintain Salesforce solutions including complex flows, custom objects and third-party integrations
• Lead end-to-end cross-functional initiatives from scoping through deployment and rollout
• Create scalable sales processes for Lead Intake, Scoring, Routing and Qualification using Salesforce and GTM Systems
• Collaborate with Sales, RevOps, Sales Enablement, Marketing and Analytics to translate needs into prioritized, high-impact work
• Identify opportunities to improve processes leveraging Salesforce features and partnerships with GTM Systems or vendors
• Contribute to team planning, strategy and processes to accelerate capabilities

Key requirements

• 5+ years experience across GTM Systems in a high growth, high velocity environment
• 8+ years of hands-on Salesforce experience beyond administration
• Experience leading complex cross-functional builds from scoping to build
• Data modelling, complex flows in Flow Builder, Salesforce integrations with internal/third party systems
• Certifications preferred but practical, hands-on experience required

• problem solving
• comfort with ambiguity
• technically minded
• Salesforce (Sales Cloud)
• HubSpot
• Marketing Cloud (Pardot)

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