Insurance Services – Lead Country Commercial Manager – UK

Overview

In this role you drive revenue growth for Tide’s Insurance products and lead the market strategy for new launches. You’ll work with cross-functional teams (Finance, Product, Marketing, CRM) to translate insights into prioritized product and go-to-market actions. You’ll own forecast accuracy, revenue accountability, and the cadence of campaigns to grow renewals and adoption. This is a data-driven, cross-channel role focused on expanding an insurance product suite for UK SMEs at a fast-moving fintech. You’ll shape positioning and GTM plans while collaborating with senior leadership to deliver tangible commercial impact.

Pay / Benefits

• Competitive salary
• Vitality Health Insurance
• 25 days holiday
• Professional L&D budget
• Flexible work from home or office
• Sabbatical leave

Responsibilities

• Own revenue ownership and forecasting for Insurance products with proactive risk/opportunity tracking
• Lead analytics-driven insights to steer product prioritization, pricing, and communications
• Collaborate with Product to shape positioning, growth, and in-app UX across roadmaps and launches
• Lead new product launches with cross-functional sales, operations, and GTM experiments
• Manage stakeholder communication across Tide’s leadership and C-Suite
• Conduct commercial and competitor intelligence to inform strategy and differentiation
• Develop member-centric strategies by bringing customer voice into commercial/product discussions

Key requirements

• Strong commercial acumen with proven revenue impact and KPI management
• 5+ years’ experience driving always-on activity and commercial performance (Insurance/Fintech preferred)
• Strong analytical mindset with ability to translate data into actionable plans
• Proven GTM track record across omni-channel campaigns (sales, CRM, in-app)
• Exceptional project management for multiple launches in a fast-moving environment
• Creative collaboration and ability to build cross-team relationships
• Self-starter who can remove blockers and adapt to shifting priorities

• Creative collaborator
• Self-starter attitude
• Stakeholder management
• Analytics and BI-driven insights
• GTM strategy and omni-channel campaign management
• In-app UX and product-led growth considerations

…