Expert Manager, Marketing – MarTech

Overview

In this Expert Manager role within FRWD, Bain’s marketing acceleration capability, you drive marketing technology-led transformation for clients. You lead key workstreams, combine hands-on platform experience with data-driven insights, and translate technical decisions into actionable business outcomes. You collaborate across case teams and client stakeholders to shape marketing technology strategies and measurable impact. The position blends leadership, deep martech expertise, and cross-functional delivery at scale.

Responsibilities

• Lead key workstreams focused on marketing technology within integrated Bain case teams
• Deliver high-quality outputs meeting client expectations and advocate for the client
• Partner with Bain generalist consultants in blended teams
• Apply deep marketing expertise across industries, channels, platforms, products, and tools
• Lead analyses and generate insightful, accurate outputs and materials
• Utilize hands-on experience with digital advertising, e-commerce, and other marketing platforms to gather data and develop testing plans
• Bring current knowledge of marketing technology and tools, including generative AI, attribution and measurement, and data

Key requirements

• 8+ years of relevant marketing experience in agency, brand, in-house, or technology platform environments
• 3–5+ years of marketing technology experience (stack assessments, automation, CDP implementations, measuring MEL investments)
• Bachelor in any field
• Exceptional strategic thinking and analytical skills
• Experience contributing to high-performing cross-functional teams
• Ability to break down complex problems and apply a hypothesis-driven approach
• Proficiency in at least one marketing domain and strong digital media expertise
• Excellent planning, organizational, and communication skills
• Positive, accountable work approach; willingness to travel

• strategic thinking
• analytical mindset
• cross-functional collaboration
• Marketing technology stack assessments
• Marketing automation
• Customer data platform implementations

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