Associate Professor in Digital Marketing and Analytics

Overview

As an Associate Professor in Digital Marketing and Analytics, you will lead research and teaching at the intersection of marketing, analytics and digital innovation. You will shape interdisciplinary research, collaborate with industry and policymakers, and contribute to the School’s leadership in AI-enabled marketing. You will develop and deliver programmes across undergraduate, postgraduate and executive education, and mentor colleagues and doctoral researchers. Your work will advance practice and policy through high-quality publications and funded research, while strengthening international collaborations and the School’s impact.

Responsibilities

• Lead and advance research in digital marketing, analytics and AI with an international profile
• Teach and lead digital marketing and analytics courses across undergraduate, postgraduate and executive education
• Develop and deliver distinctive programmes aligned with a digitally enabled economy
• Contribute to curriculum innovation and programme development
• Engage with external partners and industry to build collaborations and a strong research funding pipeline
• Provide academic leadership, mentoring for colleagues and doctoral researchers, and contribute to academic citizenship
• Drive interdisciplinary research at the intersection of marketing, analytics, and digital innovation
• Support the School’s strategy to position marketing as a bridge between technology and consumer/organizational insight

Key requirements

• collaboration
• inclusive leadership
• mentoring
• digital marketing
• analytics
• AI

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