PPC Manager

Company: Blue Pelican
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Job Description:

Overview

In this PPC Manager role, you own and optimise large-scale paid search activity in-house, driving commercial performance for a well-known consumer brand in hospitality/leisure. You’ll collaborate with senior stakeholders, learn from an experienced Head of Search Marketing, and progressively take on planning, reporting and leadership responsibilities. The role blends hands-on execution with strategic ownership, offering a clear path to broader paid search leadership. You’ll work with cross-functional teams to shape trading plans and campaign strategies in a fast-moving environment.

Pay / Benefits

  • Pension
  • Life assurance
  • Discount platform covering holidays, utilities, retail and more
  • EV car scheme
  • Additional lifestyle and wellbeing benefits
  • Learning and development and long-term progression

Responsibilities

  • Own day-to-day PPC campaign activity across Google Ads and Microsoft Ads
  • Manage and optimise campaigns across Search, Performance Max and AI Max
  • Apply automated bidding strategies focused on ROAS and profitability
  • Support budget management across daily, weekly, monthly and quarterly cycles
  • Monitor performance trends and identify opportunities to improve efficiency, scale and profitability
  • Work with SA360 and wider paid search tools for structure, performance and reporting
  • Translate data into clear recommendations for senior marketing stakeholders
  • Support planning around seasonal trading periods, product priorities and wider marketing activity
  • Shape testing plans across creative, bidding, audiences, landing pages and structure
  • Collaborate with digital, brand, analytics and commercial teams; grow into more ownership over time

Key requirements

  • Solid grounding in PPC and paid search with hands-on experience
  • Clear communication with non-technical stakeholders
  • Commercial curiosity and analytical mindset
  • Maturity and willingness to grow into management
  • Google Ads
  • Microsoft Ads
  • SA360

…

Posted: October 1st, 2026