Brand Protection Manager, EMEA

Overview

As Brand Protection Lead in London, you will shape and execute lululemon’s EMEA brand protection strategy within the Legal team, safeguarding IP and guests across markets. You’ll partner with cross-functional teams to mitigate risks, support enforcement across online and offline channels, and build scalable programmes for new markets. The role blends strategic leadership with hands-on investigations and external partnerships to protect the brand and enable responsible growth.

Responsibilities

• Develop and execute the EMEA and Global Franchise Brand Protection strategy aligned to business and legal objectives
• Identify, assess, and mitigate risks to IP, reputation, products and guests across EMEA
• Build scalable programmes to support growth into new and emerging markets
• Oversee end-to-end enforcement actions across marketplaces, social platforms, and retail environments in EMEA
• Conduct strategic investigations and develop intelligence-led programmes to disrupt infringement networks
• Engage with customs, police, and government bodies; deliver training to raise awareness and collaboration
• Manage vendor onboarding, performance, budgets, and technology updates for brand protection tooling
• Provide strategic guidance to franchise markets and support market-entry readiness
• Deliver internal training and act as trusted advisor on brand protection matters

Key requirements

• Brand protection experience in a consumer-facing business
• Commercial acumen with risk management and stakeholder prioritization
• Broad IP law knowledge relevant to UK/Europe retail and consumer businesses
• Strong communication skills with senior stakeholders
• Analytical, drafting, and problem-solving abilities; able to work independently
• Comfortable in a fast-paced, evolving environment with pragmatic, solutions-oriented mindset
• Strong work ethic, integrity and sound judgment
• Curious, collaborative and eager to learn and develop

• collaborative mindset
• strong communication
• analytical thinking
• IP law knowledge
• risk assessment and management
• investigations and enforcement

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