Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS)

Overview

In this role, you drive end-to-end activation of custom brand solutions for Twitch, coordinating across internal teams, creators, and external partners. You’ll manage multiple campaigns from concept to post-sale execution, ensuring timelines, budgets, and client expectations are met. You’ll build deep knowledge of the Twitch creator ecosystem and translate data into actionable growth opportunities. This is a fast-paced, cross-functional role that shapes how brands engage with the creator community at scale.

Responsibilities

• Own end-to-end execution, project management, and QC of custom solutions throughout the post-sale lifecycle, ensuring on-time delivery and within budget.
• Build and manage detailed project schedules and budgets across multiple campaigns, secure approvals, and track action items with vendors, talent, and production teams.
• Represent BPS in client meetings, offering production recommendations and proactively identifying risks and solutions.
• Collaborate with Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams (Sales, Account Management, Operations, Finance, Legal, Marketing) to align on opportunities and execution.
• Lead remote and on-set livestream production, live events, and branded video content production to exceed client expectations (travel up to 10%).
• Identify efficiency opportunities, manage risk, and plan mitigations.
• Monitor project profitability, resource allocation, financial reporting, and billing.
• Contribute to business reviews (WBR, MBR, QBR) by translating project data into leadership-ready insights.

Key requirements

• Experience communicating results to senior leadership
• Experience in marketing or marketing research
• Experience presenting metrics and progress to senior leadership
• Experience in creative project management or production management for external clients

• strategic problem solving
• ability to work in fast-paced environments
• strong communication and relationship-building
• video production and/or live events
• live livestream production
• project scheduling and budgeting

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