Global Media Relations Director

Overview

As Global Media Relations Director, you drive BCG’s external profile by shaping media strategy across campaigns, markets, and practice areas. You lead high-impact outreach, build senior media relationships, and guide content across channels. You’ll mentor team members, manage agency partners, and advance data-driven approaches and GenAI adoption to elevate visibility. This role blends strategic advisory with hands-on media execution to amplify BCG’s commercial priorities.

Responsibilities

• Identify opportunities for thought leadership and spokespeople aligned to current news
• Develop external communications plans and upstream media strategies for priority campaigns and markets
• Build and maintain relationships with media outlets and BCG experts
• Create media assets such as pitch notes and talking points; execute hands-on media relations in key markets
• Amplify topics across channels and collaborate with channel leads on innovative outreach
• Serve as strategic advisor to Practice Areas and leadership on external profiles and issues
• Develop and execute media training for leaders
• Manage assigned Global Media Relations Team members
• Lead crisis/m reputation management within scope and coordinate with teams
• Oversee agency support and drive adoption of GenAI and new technologies in external affairs

Key requirements

• 10-12+ years of experience shaping media strategy for major brands or portfolios
• Proven management experience including performance management and team development
• Experience delivering measurable B2B media and communications strategies for portfolios or regions
• Ability to align content ideation with commercial objectives and media outcomes
• Experience in writing for major outlets (preferred)
• Deep senior-level media relationships with top-tier outlets
• Experience leveraging new technologies to drive communications innovation and performance
• Experience mentoring media professionals or agency partners
• Knowledge of crisis response and reputation management processes
• Experience managing external agencies and cross-functional teams

• strong relationship-building
• strategic advisory capabilities
• leadership and people development
• media relations
• campaign planning
• content ideation and storytelling

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