Overview
As Marketing Manager, you drive multi-channel campaigns and compelling storytelling to grow audiences, fundraising, and community engagement for Go Live Theatre. You will manage digital content, CRM activity, and cross-department collaboration to amplify impact. This role blends hands-on delivery with strategic outreach in a small, mission-driven team. You’ll help make theatre accessible to more young people and families, shaping how we share success stories and call audiences to action.
Responsibilities
- Produce accessible, multi-channel content across web, email, and social to drive sign-ups and donations
- Deliver targeted activity for initiatives like the Go Live Club and core programmes, plus the monthly newsletter
- Protect brand identity and collaborate with fundraising efforts and the Youth Forum
- Maintain WordPress site, manage CRM data and Mailchimp integrations, and monitor analytics
- Draft and distribute the monthly newsletter and support PR with media and influencers
- Support development team campaigns and ensure brand consistency across teams
- Coordinate cross-department collaboration for campaigns and audience communications
- Oversee website updates and digital analytics to evaluate campaign performance
- Uphold organisational policies and assist with out-of-hours events as needed
Key requirements
- 2-3+ years in a hands-on marketing role delivering multi-channel campaigns
- Practical experience with WordPress, Mailchimp, and major social channels; CRM exposure (Beacon) desirable
- Strong copywriting and proofreading for diverse audiences; basic graphic design (Canva)
- Excellent time management in a small team with cross-department deadlines
- Commitment to equity, inclusion, and accessibility for underrepresented and SEND communities
- Collaborative, proactive mindset and passion for Go Live Theatre’s mission
- collaborative
- solutions-led
- proactive team player
- WordPress
- Mailchimp
- Beacon CRM
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