Demand Generation Manager, Defence

Overview

As Head of Demand Generation, you’ll own growth initiatives across paid, organic, partnerships and referrals to build high-intent demand for Clarion’s defence portfolio. You will lead multi-channel campaigns, nurture leads end-to-end, and collaborate with brand and marketing ops to convert audiences into qualified prospects. You’ll manage budgets, measure growth metrics, and drive CRO to accelerate revenue. This role combines strategy and hands-on execution in a fast-paced, impact-driven environment.

Pay / Benefits

• 25 days’ holiday plus bank holidays
• Private Medical Insurance
• Pension Scheme
• Health Cash Plan
• Cycle to Work Schemes
• Free on-site gym and shower facilities

Responsibilities

• Own the demand generation strategy across channels (paid ads, organic search, organic social, partnerships, referrals)
• Develop scalable programs to drive traffic and data for portfolio products to hit revenue targets
• Allocate budget across channels based on performance
• Collaborate with brand, campaign, and operations teams to ensure on-brand messaging and effective campaigns
• Develop automated lead nurture campaigns and an always-on customer engagement engine
• Ensure smooth handover of nurtured leads to campaign teams for product-specific promotions
• Measure and report growth metrics (traffic, impressions, CPL, CAC, engagement, conversion) and optimize campaigns
• Lead CRO initiatives across paid media, landing pages, emails, and content distribution
• Manage the Demand Generation Executive and align with agencies and internal stakeholders
• Foster a culture of continuous learning through events, content, and learning activities

Key requirements

• Significant experience in developing strategic frameworks and multi-channel marketing plans that drive demand
• Excellent knowledge of best practices across social, referrals, partnerships, search, paid media and email (depth in 2–3 channels)
• Experience with marketing tech including email automation and CRM (Salesforce, Pardot or Microsoft Dynamics preferred), social tools, GA4, AB Tasty or similar CRO tools
• Data‑driven with a focus on testing, measurement, and ongoing optimization
• Strong verbal and written communication skills
• Collaborative mindset with cross-functional partnership
• Outcome-focused and comfortable in a fast-moving environment

• Collaborative
• Analytical
• Communicator
• Marketing automation and CRM (Salesforce, Pardot, or MS Dynamics)
• GA4 and website analytics
• CRO tools (AB Tasty)

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