Field Sales Executive (UK wide)

Overview

As a Field Sales Executive in the UK, you will nurture key relationships with our on-trade customers and drive growth for Brown-Forman’s brands. You’ll plan and execute customer meetings, develop business plans, and sign up new accounts to expand our footprint. You’ll work closely with cross-functional teams to deliver compelling brand experiences and ensure product availability. This role offers exposure to a fast-paced sales environment with opportunities to advance within a renowned portfolio.

Responsibilities

• Sustain day-to-day relationships with defined territory customers
• Prepare and conduct customer meetings in Salesforce
• Drive volume and value growth through business plans
• Prospect for new openings and sign up relevant accounts
• Maintain a live strategic territory plan for internal use
• Create robust account plans showing YoY growth and KPI alignment
• Negotiate and renew commercial agreements with accounts
• Sell in products and ensure brand availability per success metrics
• Maximize brand prominence at venues
• Develop and execute brand experiences to encourage tasting and repurchase

Key requirements

• Understanding of the UK On Trade in a sales role or from the trade
• Established network within the local area
• Track record of successful sales negotiations
• Single-minded approach to growing business
• Collaborative and cross-functional work style
• IT and social media experience and maturity
• Strong business acumen

• Collaborative
• Cross-functional teamwork
• Negotiation
• Relationship-building
• Salesforce platform experience
• IT proficiency and social media maturity

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