Senior Manager, Brand Marketing

Overview

In this role, you will lead end-to-end brand initiatives to accelerate awareness, engagement, and growth for Zapp in London. You’ll collaborate with cross-functional teams and external agencies to shape bold brand campaigns that live across all customer touchpoints. You’ll translate consumer insights into sharper positioning and effective marketing that resonates with our taste-led, London-focused audience. This is a hands-on, high-impact opportunity to shape Zapp’s brand as we scale.

Pay / Benefits

• Competitive salary
• 25 days holiday per year (plus bank holidays)
• Private Health Insurance
• Extended sick pay and maternity/paternity leave pay

Responsibilities

• Lead end-to-end brand campaigns across multiple channels (OOH, digital, social, CRM, influencer, partnerships, experiential)
• Own strategy, briefs, media planning/buying, creatives, and asset sign-off from concept to launch
• Track brand perception and consumer insights, turning findings into sharper positioning and campaigns
• Develop influencer and partnership strategies with brands, founders, and creators followed by activation
• Ensure brand thinking is embedded into CRM, paid, commercial, and product decisions through cross-functional collaboration
• Manage and develop the brand team with strong directness and high standards

Key requirements

• 6+ years of B2C brand marketing experience
• strong creative judgment
• commercially wired with ability to justify brand investments and measure ROI
• ability to move quickly, take ownership, and proactively solve problems
• well-connected to London consumer scene and moments relevant to target customers

• creative judgment
• commercial mindset
• ownership and initiative
• campaign management across channels (OOH, Meta, CRM, social, influencer, partnerships)
• media planning and buying
• consumer insights and market research

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