Senior Associate, UK & EMEA Marketing

Overview

In this role you drive regional marketing delivery for UK & EMEA, aligning plans with sales priorities and global campaigns. You’ll coordinate timelines, assets, and stakeholder input, while ensuring compliance and accurate reporting. You’ll work across channels, events, and content distribution to support institutional and wealth audiences. This is a hands-on, cross-functional role that balances operational excellence with strategic marketing impact. You will partner with sales, compliance, and investment teams to sharpen messaging and activation at scale.

Responsibilities

• Support regional marketing plans and align with sales priorities across institutional and wealth audiences
• Coordinate global campaign roll-outs and localize assets for regional activation
• Build and distribute emails and nurture campaigns using Salesforce Marketing Cloud; manage lists and targeting
• Coordinate distribution of Barings perspectives and manage content hubs with paid/media partners
• Collaborate with compliance to ensure disclosures and regulatory adherence across materials
• Assist with budget setup, spend tracking, and invoice processing in Salesforce
• Support event and sponsorship activation, including planning, logistics, and post-event follow-up
• Support measurement and reporting in Salesforce; prepare dashboards and summaries for campaign performance
• Foster cross-functional collaboration with central marketing teams to produce assets across channels
• Coordinate Barings-hosted events and activation plans across Europe

Key requirements

• 3–5 years’ marketing experience within financial services or regulated investment environment
• Degree-level education or equivalent professional experience
• Experience delivering multi-channel campaigns across email, digital, social, media, and events
• Strong organisational and project coordination skills with multiple workstreams
• Hands-on experience with CRM, email marketing, or marketing automation tools (preferably Salesforce and Salesforce Marketing Cloud)
• Comfort working with compliance processes including reviews and approvals
• Experience supporting events or sponsorship activity and post-event follow-up

• Attention to detail and quality control
• Collaborative and proactive mindset
• Strong organization and ability to manage multiple priorities
• Salesforce
• Salesforce Marketing Cloud
• CRM and marketing automation

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