TikTok Shop Account Manager

Overview

As an Account Manager for TikTok Shop, you drive seller success by optimizing catalog, pricing, creator attribution, and paid media. You’ll coordinate across product, marketing, and seller teams to implement go-to-market strategies and raise shop performance. You translate data into actionable optimization, improving GMV, AOV, and engagement. This role blends ecommerce operations with influencer outcomes, offering impact across a global client base.

Pay / Benefits

• competitive rewards package
• career growth opportunities
• supportive, fun and engaging culture

Responsibilities

• Develop go-to-market and assortment strategies, including hero products and new items
• Manage pricing and promotions, including merchant- and platform-funded initiatives
• Advise on product optimization, imagery, copy, and content uploads
• Maintain catalog health and retail-readiness for all SKUs
• Source, select, and manage creators/affiliates aligned with brand goals
• Coordinate campaigns with affiliates, share briefs, and optimize paid vs. organic content
• Lead paid media strategy and budget planning, and optimize campaigns across ad types
• Provide comprehensive sales reporting (GMV, AOV, units) and trend insights
• Deliver monthly performance summaries with actionable recommendations

Key requirements

• Proven ecommerce management experience on retail and social platforms (TikTok)
• Strong ability to translate data into actionable strategies to drive client outcomes
• Excellent brand merchandising and content optimization skills
• Cross-functional collaboration with clients, creators, affiliates, and global teams
• Meticulous catalog and campaign governance to align with business objectives

• Cross-functional collaboration
• Data-driven decision making
• Attention to detail
• TikTok Ads Manager
• Ecommerce analytics and reporting
• Content optimization for product pages

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