Senior Strategic Marketing Manager – Private Client, Business Services & International

Overview

In this senior role you partner with leadership across Private Client, Business Services and International groups to convert business priorities into effective go-to-market plans. You steer strategy, lead a Go-to-Market team, and drive client growth, retention and cross-sell while ensuring alignment with commercial goals. You’ll shape how marketing contributes to growth through data-driven insights and cross-functional collaboration. This is a high-impact opportunity at a leading UK law firm undergoing a modern growth transformation.

Pay / Benefits

• 25 days holidays plus bank holidays
• flexible pension schemes
• volunteering days (fully paid)
• Westfield Health membership with Aviva Digital GP services
• well-being initiatives and Flexible by Choice for hybrid working
• Best Workplaces for Wellbeing 2024

Responsibilities

• Lead marketing strategy across The Private Client Group
• Translate commercial priorities into go-to-market plans
• Drive client growth, retention, expansion and intermediary development
• Define cluster priorities and investment decisions
• Create strategic briefs for specialist marketing teams
• Partner with Business Development leadership teams
• Lead and develop the Go-to-Market team
• Drive stakeholder engagement and confidence
• Use data, insight and performance reporting to optimise activity
• Demonstrate measurable marketing contribution to business growth

Key requirements

• Proven experience developing and delivering marketing strategies for Private Client and High Net Worth client groups
• Ability to translate commercial objectives into targeted, growth-focused marketing plans
• Experience leading large-scale integrated marketing programmes across multiple channels
• Strong stakeholder management and influencing skills
• Experience leading integrated marketing programmes
• Strong planning and prioritisation capabilities
• Commercially focused with a data-driven approach
• Experience building and leading high-performing marketing teams
• Strong understanding of modern marketing disciplines, including digital, CRM, content and brand
• Experience supporting client development, cross-sell and relationship growth strategies
• Ability to work autonomously in a fast-paced environment

• Stakeholder management
• Influencing and leadership
• Autonomy and proactive decision-making
• Digital marketing
• CRM
• Content marketing

…