Senior Media Planning & Buying Manager

Overview

As a global media specialist at Wise, you will shape the media strategy and executions across international markets to drive growth and efficiency. You collaborate with external agencies and internal teams to optimize spend, test new channels, and refine campaigns based on performance insights. You’ll balance traditional and programmatic buying, embracing technology to measure outcomes. This role offers the chance to impact Wise’s global customer reach and transform how we connect with audiences.

Responsibilities

• Develop media plans and briefs in collaboration with agencies and regional teams
• Review suppliers and media technology to optimize buy options (in-house vs. outsourced)
• Define test & learn agendas for channel mix and flighting options
• Monitor performance against forecasts and drive in-flight optimisations
• Conduct post-campaign analysis and codify learnings for future flights

Key requirements

• Experience delivering media strategy and execution across international markets
• Data-driven approach with passion for media and balanced buying methods
• Knowledge of evolving media landscape, including DSPs and measurement tools
• Ability to work with agencies and internal teams to align on goals

• Data-driven
• Collaborative
• Ownership mindset
• Media planning and buying across TV/CTV, OOH/DOOH and Radio
• Programmatic and traditional buying methods
• DSPs and attention providers

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