Sales Manager – UK&I

Overview

In this role you drive profitable growth for AAK’s Dairy & Savoury segments across the UK & Ireland. You’ll manage strategic accounts, develop business plans, and convert new opportunities while collaborating with cross-functional teams. You’ll shape retailer engagement and bring value-added ingredient solutions to customers. This is a high-visibility, commercially focused position with impact on market share, margins, and customer co-development initiatives.

Pay / Benefits

• 10% non-contribution pension
• Annual Bonus scheme
• UK Healthcare scheme
• 25 days holidays plus bank holidays
• Group life cover
• Group income protection scheme`,`Ride2Work scheme

Responsibilities

• Manage and grow strategic customer accounts within the UK & Ireland Dairy and Savoury sectors
• Develop and execute customer business plans to deliver volume, value, margin and market share growth
• Identify, develop and convert new business opportunities through a structured commercial pipeline
• Lead commercial negotiations, pricing discussions, contracts and annual account planning
• Deliver accurate sales forecasting and pipeline management through CRM systems
• Coordinate and drive the UK Retailer Engagement Strategy, strengthening retailer relationships and market visibility
• Identify emerging consumer, retailer and industry trends and translate them into commercial opportunities
• Collaborate with innovation, technical, marketing and supply chain teams to develop customer-focused solutions
• Represent AAK at customer events, innovation days, exhibitions and industry trade shows

Key requirements

• Minimum 5 years’ B2B sales experience within food ingredients, food manufacturing or a related sector
• Proven track record of delivering profitable sales growth and developing strategic customer relationships
• Experience selling value-added ingredient solutions into food manufacturers
• Strong commercial negotiation skills, including pricing, contracts, margin management and strategic account planning
• Proven success in both growing existing business and winning new customers
• Experience managing sales pipelines, forecasts and CRM systems
• Ability to engage effectively with commercial, procurement, technical, innovation, and R&D stakeholders
• Strong presentation, influencing and communication skills
• Full UK driving licence

• presentation skills
• influencing
• communication
• CRM systems
• sales forecasting
• pipeline management

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