Sales Manager

Overview

As Sales & Retention Manager, you drive membership growth, engagement and club profitability in collaboration with the General Manager and leadership team. You lead sales execution, coach colleagues, and ensure a seamless member journey from sign‑up to loyalty. You will build local partnerships, deliver campaigns and events, and foster a high‑performance culture focused on member satisfaction and sustainable growth. This role offers meaningful impact through improving member experiences and commercial outcomes.

Pay / Benefits

• Free Everlast Gym membership
• 20% colleague discount across Frasers Group brands
• Fearless 1000 Bonus Scheme eligibility
• Champions recognition awards
• Funded qualifications (Level 3 and Level 5)
• Ongoing sales, leadership and fitness product training

Responsibilities

• Lead and monitor sales performance against KPIs; deliver regular updates to leadership
• Coach and develop staff to maximize conversion and performance
• Drive membership sales and engagement via effective lead management
• Analyze retention trends and member behavior to identify growth opportunities
• Design and execute member-focused campaigns, events and national initiatives
• Build a culture prioritising member satisfaction and loyalty
• Develop lead-generation activity inside and outside the club
• Foster partnerships with local businesses and community groups; support local marketing
• Support day-to-day operations with GM and ensure health, safety, and standards compliance
• Mentor recruitment, onboarding and development of future talent

Key requirements

• Experience in sales, membership, retail, hospitality or customer-focused leadership
• Ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset with comfort using KPIs and data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and bank holidays

• leadership
• coaching
• communication
• lead management
• KPI analysis
• retention strategies

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