Lead Country Commercial Manager for Payments UK

Overview

In this role you drive commercial growth for Tide’s Banking Payments in the UK, turning data and member insight into actionable strategies. You’ll partner with cross‑functional teams to optimize member journeys and cash in on commercial opportunities. You shape GTM and lifecycle initiatives, own forecasts, and lead initiatives that boost activation, usage and retention. This is a high‑impact, data‑driven role at the heart of Tide’s Payments organization with a clear mission to grow and deepen payment engagement for SMEs.

Pay / Benefits

• Competitive salary
• Vitality Health Insurance
• 25 days holiday
• Professional L&D budget
• Cycle to Work scheme
• Flexible work from home

Responsibilities

• Own and refine commercial revenue projections with Finance and stakeholders
• Collaborate with BI to analyze member payment behaviours and measure performance
• Shape payment propositions and influence roadmap prioritization with Product
• Lead go‑to‑market strategies for Banking Payment features across CRM, in‑app, servicing and operations
• Develop always‑on payment engagement strategies to drive activation, usage and retention
• Coordinate with Product, Operations, Engineering and Senior Leadership to align priorities and direction
• Monitor market trends and competitor propositions to identify opportunities for Tide
• Deeply understand member payment needs ensuring the member voice informs decisions

Key requirements

• Strong commercial acumen with proven business impact
• Experience managing commercial performance in payments, fintech or banking
• Strong analytical mindset translating insights into execution plans
• Experience delivering GTM and lifecycle engagement strategies
• Excellent stakeholder management and cross‑functional collaboration
• Strong project management in fast‑paced environments
• Self‑starter with high ownership and accountability
• Experience working with Product, CRM, Finance and BI teams
• Able to think strategically while executing tactically

• Cross‑functional collaboration
• Stakeholder management
• Data‑driven mindset
• Analytical/BI collaboration
• CRM and GTM execution
• Product and payments domain knowledge

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