New Car Sales Manager

Company: Pendragon
Apply for the New Car Sales Manager
Location: Chester
Job Description:

Overview

In this role you lead the New Car Sales Team at a Jaguar Land Rover dealership, driving targets, service quality, and compliant, profitable growth. You will coach and empower the team under the Head of Business, shaping high-performance culture and customer experiences. You handle brand standards, stock oversight, and collaboration with telesales to optimise dealership results. This is a growth-focused leadership opportunity within a large, values-driven automotive group.

Pay / Benefits

  • 33 days annual leave
  • birthday day off
  • salary sacrifice car
  • paid volunteer day
  • family leave policies
  • pension

Responsibilities

  • Lead and coach the New Car Sales Team to meet or exceed targets
  • Maintain high customer service levels and top CSI scores
  • Ensure compliance with manufacturer standards and FCA regulations
  • Oversee showroom presentation, stock management, and adherence to brand guidelines
  • Collaborate with Telesales and Retention teams to manage inquiries and conversions
  • Provide framework, guidance, and motivation to maximise individual and team potential
  • Support implementation of compliant, fair financial advice and customer services

Key requirements

  • Proven sales leadership experience in the automotive industry
  • Strong communication and negotiation skills
  • Ability to motivate a team and drive performance under pressure
  • Passion for exceptional customer service
  • Flexible, collaborative approach and experience in regulated environments
  • Experience maintaining brand standards and compliance requirements
  • inspirational leadership
  • excellent communication
  • negotiation skills
  • customer service excellence
  • negotiation
  • FCA compliance knowledge

…

Posted: October 1st, 2026