Head of Sales and Events

Overview

As Head of Sales & Events you will shape the growth of a luxury event catering business by leading high-value sales and premier event planning. You’ll win new business, nurture relationships with agencies, planners and venues, and guide complex briefs from first enquiry to delivery. The role blends commercial drive with hands-on event planning, ensuring flawless pre-event detail and a smooth handover to operations. You’ll act as a senior, cross-functional leader impacting revenue and client experience, within a premium London/Home Counties context.

Pay / Benefits

• Hybrid working
• Competitive salary with bonus
• Opportunities to work with premium brands and venues
• Senior leadership role
• Impact on business growth
• London/Home Counties regional focus

Responsibilities

• Drive new business and maintain a strong sales pipeline across luxury private, corporate, wedding and premium events
• Develop and manage relationships with high-end clients, agencies, planners and venues
• Convert briefs and tenders into confirmed events through creative, commercially sound proposals
• Own the full event lifecycle from enquiry to post-event follow-up, coordinating with chefs, operations and logistics
• Attend key events for set-up and final checks and ensure seamless handover to the operations team

Key requirements

• Luxury/high-end event catering experience at senior level (e.g., Senior Events Manager, Head of Events, Event Producer)
• Proven track record in combining commercial sales with strong operational event planning and delivery experience
• Well-connected across luxury catering, venues, agencies and planners
• Highly organised, commercially astute, client-focused with excellent attention to detail

• strong relationship-building
• excellent communication
• multi-tasking under pressure
• CRM management
• tender writing
• proposals and budgeting

…