Sr Product Manager – Growth Marketing Enablement

Overview

In this role, you own the marketing product roadmap for Kraken Consumer, shaping how millions discover and re-engage with our products. You will design and launch campaign experiences across channels, optimize lifecycle messaging, and manage incentives to drive acquisition and activation. You’ll work cross-functionally with marketing, design, engineering and data to measure impact and scale growth. This is a chance to influence product-backed growth in a fast-moving fintech environment.

Responsibilities

• Own end-to-end marketing product roadmap and turn campaign ideas into shipped product work
• Design and launch tailored in-app and web campaign experiences from push, email, social, and paid channels
• Elevate lifecycle messaging to drive engagement without noise and improve conversion
• Own incentives for new and returning users (offers, referrals, deposits, earn campaigns)
• Apply user psychology and UX thinking to identify funnel leaks and run experiments to close gaps
• Improve landing pages and search performance and build measurable foundations for paid and offline channels
• Partner with marketing, design, engineering and data as the single owner for growth enablement
• Define key acquisition and reactivation metrics and report results honestly

Key requirements

• Strong experience in marketing product ownership and growth messaging
• Ability to design campaigns and experiences across in-app and web channels
• Experience running experiments and optimizing conversion
• Cross-functional collaboration with marketing, design, engineering and data teams
• Data-driven mindset and metrics reporting

• collaborative
• user-centric
• analytical
• experimentation and A/B testing
• UX thinking and design sensibility
• data-driven decision making

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