Manager, Media Analytics (DACH/FR)

Overview

In this role you will lead predictive measurement for media investments across channels, building forward-looking models to guide decisions. You will be part of a growing Global Marketing Analytics team that turns data into actions to optimize performance. You’ll work across France, Germany (DACH), and supporting regions to influence media, social and creative strategies with rigorous analysis and pragmatic insight. This is a fast-paced, impact-driven opportunity in a culture that values experimentation and growth.

Pay / Benefits

• competitive health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts and perks

Responsibilities

• Build and maintain predictive and forecasting models (MMM, attribution, incrementality) to anticipate media performance and guide allocation decisions
• Own KPI measurement, ensuring media activity aligns with goals and is forecasted with precision; govern performance with agency partners
• Collaborate across channels to optimize strategies based on real-time insights and model outputs
• Analyze audience and creative effectiveness across product categories to inform decisions
• Monitor brand health and ambassador performance, ensuring alignment with brand identity and advertising lift
• Proactively detect signals or anomalies in media and market data to flag risks and opportunities
• Create concise dashboards for stakeholders, ensuring clarity and actionable insights
• Translate model-driven data into concrete recommendations and rapid adjustments
• Mentor junior analysts and partner with regional teams to embed predictive thinking in day-to-day decisions
• Own analytics support for France and Germany (DACH), tailoring frameworks to market maturity and extending to Benelux and other markets

Key requirements

• 6+ years of experience in marketing analytics within a consumer-driven industry
• Experience building or applying predictive/forecasting models (MMM, attribution, incrementality)
• Strong grasp of digital and traditional media measurement
• Commercially curious with ability to translate numbers into business actions
• Experience delivering analytics across emerging, growth, and mature markets with tailored KPIs
• Hands-on with AI tools such as Claude
• Collaborative with agencies and cross-functional teams to act on insights quickly
• Ability to simplify complexity and communicate clearly to decision-makers
• Excellent communication and presentation skills; comfortable in fast-paced environments
• Fluent in French and/or German (required for primary coverage of France and DACH)

• commercially curious mindset
• strong communication and presentation skills
• ability to translate data into actionable insights
• MMM (Marketing Mix Modeling)
• attribution
• incrementality

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