Customer Campaign Specialist – AUTOMOTIVE

Overview

You drive targeted marketing campaigns to support vehicle sales across the UK, working with internal teams, agencies, and dealer partners. The role focuses on end-to-end campaign rollout, performance evaluation, and ongoing optimisation in a fast-moving environment. You will collaborate across finance, pricing, and sales forecasting to align campaigns with business goals. This is a delivery-focused position in a bustling automotive setting with cross-functional impact and opportunities to shape campaign strategy.

Pay / Benefits

• competitive salary
• benefits
• London-based
• office-based role

Responsibilities

• Develop and activate targeted marketing initiatives across Private and Motability segments, including offers and time-sensitive campaigns
• Oversee campaign deployment across online platforms, CRM systems, and physical retail locations
• Collaborate with internal teams, marketing agencies, finance providers, and dealer partners
• Own the campaign lifecycle from concept to launch to post-campaign review
• Measure and report campaign effectiveness through regular reporting cycles
• Continuously optimise campaigns by identifying improvements and implementing structured methods
• Monitor competitor positioning and wider market developments to enhance effectiveness
• Coordinate with pricing, finance products, and sales forecasting teams to ensure alignment

Key requirements

• 3 to 5 years in marketing delivery, go-to-market execution, or campaign management roles
• Experience running integrated campaigns across multiple marketing channels
• Knowledge of consumer finance within a retail environment
• Strong coordination and stakeholder engagement skills
• Analytical thinker with ability to interpret data and produce insights
• Advanced Excel with pivot tables, lookups, and data interrogation
• PowerPoint for senior presentations
• Experience with reporting tools; Power BI exposure is advantageous
• Comfort translating data into actionable recommendations
• Previous exposure to automotive, retail, or agency settings is desirable
• Ability to juggle multiple priorities and deadlines in a results-focused environment
• Degree or equivalent qualification preferred

• Strong coordination and stakeholder engagement
• Analytical mindset and data interpretation
• Ability to manage multiple priorities under pressure
• Advanced Excel (pivot tables, lookups)
• PowerPoint
• Power BI (advantageous)

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