Marketing Manager – Associate

Overview

In this role you will partner with the Product Marketing Lead to execute go-to-market plans and coordinate with Product, Growth, Operations, and other teams to translate customer insights into messaging, content, and activation plans. You will thrive in a fast-paced, collaborative banking environment, turning data and customer understanding into impactful product experiences. You’ll tackle launches, enablement, and performance tracking to continuously improve outcomes. This is a customer-focused opportunity to shape product storytelling and measurable GTM impact within a global bank.

Responsibilities

• Build and maintain product documentation and one-pagers including market/competitive analysis, research briefs, and messaging guidelines
• Support feature and product launches with timeline alignment, enablement, asset briefing, and cross-functional coordination
• Track performance of product launches and campaigns, collaborating on experimentation and funnel optimization
• Ensure deliverables stay on track with clear owners and timelines

Key requirements

• Bachelor’s degree in marketing or communications (preferred)
• Experience in product marketing, growth marketing, product management, or related analytical/communications role
• Strong stakeholder management, project management, and organizational skills
• Ability to translate complex ideas into digestible concepts
• Experience crafting GTM/launch plans
• Analytical mindset with ability to interpret metrics and campaign performance; basic spreadsheet proficiency
• Comfortable with change in a fast-growth environment

• Strong communicator
• Curiosity and eagerness to learn
• Collaborative mindset
• GTM/launch planning
• Basic proficiency with spreadsheets
• Exposure to A/B testing and experimentation frameworks (preferred)

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