BRCC International Marketing Manager

Overview

In this role you drive regional go-to-market plans for BRCC International, translating business priorities into integrated campaigns. You work with sales, product and leadership to shape audience strategy, content and demand generation that strengthens client relationships and grows revenue. You’ll lead cross-functional planning, guide a Marketing Specialist, and ensure activity aligns with global centers of excellence. This is a dynamic, collaborative opportunity to influence market awareness and pipeline in a fast-paced environment.

Responsibilities

• Lead the planning and delivery of integrated marketing campaigns to generate demand and support revenue growth for BRCC International
• Collaborate with Sales, Account Management, Product, and senior marketing leaders to convert business priorities into campaigns, audiences, and measurable objectives
• Develop deep understanding of client personas, buyer journeys, market needs, BRCC products, and regional nuances to inform targeting and channel strategy
• Monitor competitive landscape and market trends to maintain differentiated positioning in EMEA
• Shape and lead the development of solution-focused content and thought leadership to build awareness and strengthen relationships
• Provide direction to the Regional Marketing Specialist, marketing centers of excellence, and agency partners to deliver high-quality, on-brand work
• Lead cross-functional campaign planning and oversee execution across digital, content, creative, brand, events, and external partners
• Measure campaign performance, identify optimization opportunities, and share actionable recommendations
• Manage approved marketing investment, including budget tracking, forecasting, and performance reporting

Key requirements

• Bachelor’s Degree in Marketing or related field; 5+ years of financial services or fintech marketing experience
• Excellent communication and presentation skills; ability to convey complex information clearly
• Ability to organize, prioritize and thrive in a fast-paced, collaborative, matrixed environment
• Experience in campaign management, including idea generation, execution, tracking, measurement, and refinement
• Strong interpersonal skills and ability to align diverse viewpoints
• Budget and expense management experience
• Proficiency in MS Office (Word, PowerPoint, Excel); experience with AirTable, Sprinklr, On24; project management tools a plus

• communication
• collaboration
• stakeholder alignment
• SEM/Social marketing
• webinars/virtual events
• campaign management

…