Marketing Experience – Senior Associate

Overview

In this role you will shape how Marketing Experiences come to life across EMEA by linking operations, product, and technology. You’ll own regional platform performance, drive improvements, and influence roadmaps with regional insight. You will lead teams, partner with global product and tech groups, and ensure marketing platforms operate reliably at scale. This is a chance to deliver meaningful impact by improving marketer experience and execution quality, while building a right-first-time culture.

Responsibilities

• Oversee daily operational performance across the region to meet service and quality standards
• Lead and develop team leads and frontline staff, including performance management and workforce planning
• Drive continuous improvement with structured methods and measurable benefits
• Maintain operational controls, testing, monitoring, and issue remediation with clear accountability
• Manage operational risk, resilience, incident response, and business continuity
• Act as regional single point of contact for platform performance, coordinating escalations with Product and Technology
• Collaborate with global product owners and Marketing Technology to scale platforms for events, email, and AI-enabled marketing while reflecting regional needs
• Own end-to-end lifecycle of regional initiatives from ideation to delivery and ongoing improvement
• Lead launches with checkpoints, testing, change management, approvals, and post-launch monitoring
• Translate business needs into user stories and acceptance criteria, supporting testing, triage, and release planning
• Define success metrics, analyze results, and develop training and enablement materials

Key requirements

• Experience leading operational teams with performance management
• Experience managing operational risk, controls, incident response, and business continuity in regulated environments
• Experience driving continuous improvement with root-cause analysis
• Experience performing product ownership activities (backlogs, user stories, acceptance criteria) and collaborating with delivery teams
• Experience launching and scaling digital platforms with testing and post-launch monitoring
• Strong stakeholder management across marketing, product, technology, operations, legal, compliance, and risk
• Strong analytical skills and data-driven decision making with defined KPIs
• Experience managing third-party suppliers including SLAs and risk remediation
• Proficiency in translating complex requirements into clear documentation and training
• Working knowledge of marketing technology platforms (event platforms, email tools, AI-enabled marketing)

• strong communication
• cross-functional collaboration
• problem solving
• marketing technology platforms
• event platforms
• email distribution tools

…