Specialist II, Celebrity and Entertainment Marketing, UK & Ireland

Overview

In this role you drive Nike’s influence in culture by forging and managing strategic partnerships with talent, creators, and cultural leaders across the UK. You’ll connect cultural insight with brand strategy to unlock business impact and expand Nike’s presence in youth culture, especially in London, Manchester, and Liverpool. You’ll work across cross-functional teams to activate partners in campaigns and content, shaping the Culture x Nike agenda. This role offers the chance to shape how sport and culture intersect on a global scale from a London hub.

Responsibilities

• Build and maintain a network of talent and cultural partners to energize Nike’s relevance in youth culture
• Identify and pursue innovative partnership opportunities within the cultural landscape
• Expand Nike’s reach in insight-led subcultures and teen athlete communities
• Manage end-to-end relationship governance and be primary point of contact for all communications
• Gather structured insights from talent to inform strategic marketing plans and project management
• Collaborate with cross-functional teams to integrate partnerships into brand campaigns and content deliverables
• Monitor emerging talent and trends via platforms like TikTok and Instagram
• Coordinate with product teams to align partnerships with product development when applicable

Key requirements

• Relationship management experience with cultural leaders, talent, and influencers across entertainment, fashion, art, design, and youth culture
• Deep cultural expertise across music, film, TV, streaming, style, creators, and European/African diaspora communities
• Ability to work collaboratively in a matrixed organization and drive strategic initiatives
• Strong communication and collaboration skills for partnering with senior stakeholders and external partners
• Ability to translate cultural insights into breakthrough Culture x Nike opportunities

• Relationship-focused
• Cultural curiosity
• Cross-functional collaboration
• Understanding of youth culture and subcultures across Europe and the African diaspora
• Social listening and trend monitoring (TikTok, Instagram)
• Project management and cross-functional execution

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