PR Executive – EU

Overview

As a PR Executive for the North Europe region, you will shape Charlotte Tilbury’s brand and product narrative by engaging media, influencers, and makeup artists. You’ll work with regional agencies and cross-functional teams to plan and execute launches, campaigns, and events across new markets and products. Your role blends media relations, influencer strategy, and reporting to grow brand awareness and sales. This fast-paced, collaborative team offers global exposure and a chance to drive meaningful impact in beauty storytelling.

Pay / Benefits

• hybrid work model
• 25 days holiday plus bank holidays
• birthday day off
• pension and life assurance
• Medicash and Employee Assistance Programs
• dog-friendly days and spaces

Responsibilities

• Support PR Manager and agencies to secure regular, on-brand press coverage across print, online, broadcast and social with a focus on ROI
• Develop influencer strategies and relationships in collaboration with PR managers
• Contribute to communication plans for brand launches, new products, markets and campaigns
• Prepare reports on launches and events (product launches, new markets, VIP/Red Carpet)
• Maintain media and pitching lists and central trackers (awards logs, PR calendar)
• Analyze press and influencer KPIs using platforms like Cision and Traackr
• Manage gifting and samples for influencers, VIPs, and agencies, including end-to-end mailings
• Coordinate image requests from agencies or partners and distribute NPD samples to press and agencies
• Circulate weekly North EU PR updates highlighting media, influencers and VIPs
• Assist in planning and executing PR and VIP events; support retailer plans with marketing and commercial teams
• Collaborate with global and North EU teams to deliver launch activity for new products or regions
• Promote core brand values and partner with departments and external partners
• Be a reliable partner to in-market agencies

Key requirements

• Experience in press and influencer activity (in-house or agency)
• Strong writing and reporting skills, detail-oriented
• Curious about beauty industry trends and social media
• Fluency in English; second EU language ideal
• Excellent organizational, relationship-building and communication skills
• Ability to work autonomously in a fast-paced setting and manage deadlines
• Results-driven with initiative and team spirit
• Ability to present and influence stakeholders

• strong writing and storytelling
• attention to detail
• relationship-building
• Cision
• Traackr
• media monitoring and KPI reporting

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