Product Marketing Manager – Enterprise Architects, EMEA

Overview

In this role you drive the regional go-to-market for Snowflake’s Enterprise Architect persona in EMEA, aligning strategy with technical insights and enabling field execution. You orchestrate cross-functional programmes, build a community for architectural advocacy, and translate platform value into clear, business-focused messaging. Your work accelerates regional impact while informing global GTM direction and roadmap decisions. This is a high-visibility role at a fast-moving company shaping how work gets done.

Responsibilities

• Own the EMEA regional marketing strategy for the Enterprise Architect persona and ensure alignment with technical architecture insights
• Enable field execution at scale via regional programmes, sales plays, and targeted messaging
• Lead cross-functional working groups (ABM and Demand Gen) to ensure disciplined programme execution
• Build and nurture a community motion for Enterprise Architects to foster peer-to-peer engagement
• Equip sales with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact
• Amplify the EMEA voice by capturing regional insights and performance data to inform global GTM and roadmap decisions
• Translate platform value into architectural framework statements that resonate with technical decision-makers

Key requirements

• 5+ years in product marketing, solutions marketing or GTM strategy focused on data and AI platform architecture
• Proven ability to orchestrate cross-functional GTM programmes across regions
• Experience building and scaling a community/architect relations programme
• Ability to translate complex technology/value into clear strategic frameworks for decision-makers
• Strong collaboration and influence skills to align global strategy with regional execution (ABM and Demand Gen)
• Excellent communication and storytelling abilities for business-relevant narratives
• Commitment to fostering trust, collaboration and inclusivity across functions and regions
• Analytical, data-driven mindset with focus on measuring impact

• collaboration
• influencing others
• communication
• data and AI platform architecture
• go-to-market strategy
• cross-functional programme orchestration

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